Organic Traffic: SEO helps attract organic traffic from search engines, which is often more sustainable than paid ads. Credibility and Trust: Websites that rank higher on search engines are often perceived as more credible and trustworthy.User Experience: SEO practices, such as improving website speed and mobile optimization, lead to a better user experience.Cost-Effective: While SEO takes time to show results, it can be more cost-effective in the long run compared to paid advertising.